More than 227,000 importers deal with the Canada Border Services Agency (CBSA) annually. Most rely on the services of a licensed customs broker to get their shipments cleared at the border. For each of these transactions, reams of critical business data must be generated, about everything from country of origin and destinations, to suppliers, tariff classifications, routings, and intended use. Traditionally, importers rely on customs brokers to pull that information together and clear the goods through customs. But many importers are learning that it is only part of the story. Customs brokers are now helping importers leverage that information, transforming data into critical business intelligence. Customs brokers are offering a growing range of specialized services to help importers develop new product lines, explore new markets, evaluate the impact of global change, and cut costs.